What is branding?
The act of branding livestock with fire-heated marks to identify ownership can trace it’s origins back to ancient Egypt 5,000 years ago. Today, branding is your complete identity: including your logo, colour scheme, font and tone of voice.
Your brand determines how you are perceived by other people: are you premium or budget, experienced or novice, trustworthy or not. Your brand identity represents the essence of everything you want to communicate about who you are and what you stand for,
Our branding services
We create compelling brand identities that work for our clients: including your new logo, colour scheme, font and tone of voice.
Take colour, for example. Red is used to convey passion, excitement, danger or power; whilst yellow portrays youth, vibrancy, enthusiasm and joy. Purple represents royalty, luxury and calm; whilst blue is used for trust, stability, calm, depth and peacefulness – everything we hope you subconsciously associate with Blue Ice Website Design 🙂
Next let’s consider your choice of font. Serif fonts have small strokes or extensions at the end of their longer strokes: they tell people that you are an established, traditional company that can be trusted. Whereas serif fonts, used by Blue Ice and the likes of Google, are typically viewed as straightforward, modern, sophisticated and trustworthy.
Graphic design and print
Over the years we have helped clients by producing high quality graphic designs and printed materials: including unique brochures, letterheads, business cards, pop-up banners and even designs for vans and fleets of vehicles.
Tell us your requirements to get started
Why not see if Blue Ice Website Design is a good fit to work on your next project? You can tell us your requirements to get started.